We exist to close the gap between what AI companies build and what enterprises understand.

AI companies lose enterprise deals they should win. Not because their technology is inferior, because their buyers can't defend them internally. ThoughtCred builds the narrative infrastructure that changes that.

Our Story

We saw the same pattern everywhere.

Brilliant AI companies with breakthrough technology. Losing to competitors who told clearer stories.

Enterprise buyers have budget for AI. They have no framework to evaluate it. So they default to the vendor they can explain — the one whose story survives procurement, finance, and the board.

We built ThoughtCred to fix this.

We're not a content agency. We're not a positioning consultancy. We're a Narrative Intelligence company — building the strategic architecture that helps enterprise buyers defend choosing you, then deploying it at scale until you become the default choice.

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What we are building

ThoughtCred is one piece of a larger vision.

We're building the infrastructure layer for AI companies selling to enterprise:

ThoughtCred — Narrative Intelligence that wins enterprise deals. Strategic architecture + high-velocity content for AI companies.

AIgranary — The verified intelligence layer for enterprise AI procurement. Where AI companies publish their truth, and enterprises discover them with confidence.

VEOL — Vendor Evualation Optimization platform, supplementing SEO and AEO which help in discoverability, we focus on evaluation.

All three serve the same mission: helping great AI companies win the deals they deserve.

Meet the founders

Joseph Abraham
Founder
Joe has spent 15+ years watching AI enterprise deals close, and watching them die. As CBO at Xerago and Senior Leader at Royal Bank of Scotland, he saw firsthand why buyers choose one vendor over another. It's rarely the best technology. It's the clearest story. That insight led him to build Global AI Forum (30,000+ members), advise  governments on AI policy, and analyze 700+ enterprise AI transformations. He's facilitated $2.1B+ in deals and completed 500+ enterprise engagements. Joe built ThoughtCred because he got tired of watching great AI companies lose to competitors who simply told better stories.
Benjamin Mathew
Co-Founder
Ben knows what it takes to produce at scale without losing quality. He scaled SaaS Industry from zero to 100K monthly visitors, publishing 2,000+ articles in the process. He led marketing for Umagine Chennai 2023, an event with 50,000+ attendees, working directly with Tamil Nadu's IT Minister. At Thompson Birkman, he built and ran a 12-person content team on $150-200K budgets. Ben joined Joe at ThoughtCred because he believes most content operations are broken, slow, inconsistent, disconnected from strategy. He makes sure ours isn't.

Building authority at scale since day one

From our first client engagement, we've proven that systematic thought leadership drives measurable business results. Our track record speaks to the power of founder-authentic content produced at unprecedented volume—transforming technical expertise into market credibility that opens doors with enterprise buyers, top-tier investors, and exceptional talent.

2024
Founded
> $20m
Content Value Generated
50+
Active Clients
15k+
Content Pieces Published

What drives us

Enterprise deals are won in rooms you'll never enter

Your champion needs ammunition to defend you. We build it.

Content without strategy is noise

Volume doesn't close deals. Coherence does. Every piece of content reinforces one strategic argument.

AI buying is fundamentally broken

Enterprises have budget but no framework. We build the framework — with our clients as the answer.

Narrative compounds

Consistent presence across 6-18 months builds the cumulative trust that closes enterprise deals.