The Narrative Intelligence engine™ for AI companies

Enterprises want AI. They don't know how to buy it. We build the narrative that helps them choose you.

You're losing deals you should win

Your AI is better. But the deal went to whoever told the clearer story.

Enterprise buyers have budget. They have no framework. They can't compare AI vendors because the category didn't exist three years ago. So they stall, run pilots forever, or pick the safest-sounding option.

Every enterprise AI deal you lose:

  • Your champion couldn't explain your differentiation to their CFO
  • Procurement defaulted to the vendor with the clearer story
  • The board asked "why this AI company?", no one had an answer

Your technology is ahead. Your narrative isn't.

Become the AI company enterprises choose

ThoughtCred builds your Narrative Intelligence, the strategic architecture and content system that wins enterprise deals.

When buyers evaluate AI vendors, your story is the one they repeat internally. When procurement asks "why them?" — your champion has the answer. When the board reviews the decision, choosing you feels obvious.

Here's how we make you the chosen one

LAYER 1: NARRATIVE ARCHITECTURE

We extract your narrative DNA

We interview your leadership team to uncover what you truly believe about your category — the insights, contrarian takes, and technical perspectives that only your team holds. This isn't surface-level messaging. It's the deep logic that makes your AI defensible when enterprise buyers compare you to fifty other vendors.

We codify your Narrative Canon

Your scattered expertise becomes a structured argument,  the buying framework enterprises use to evaluate AI, with you as the obvious answer. This is what your champion pulls from when procurement pushes back, when finance questions the spend, when the board asks "why this AI company?"

LAYER 2: CONTENT SYSTEM

We deploy across the buying cycle

Enterprise AI deals take 6-18 months. Your buyers research you dozens of times before deciding. We produce blogs, whitepapers, LinkedIn posts, and case studies all aligned to your Canon, all reinforcing your frame at every touchpoint where deals move forward or stall.

We compound until you're the default

Each piece of content builds on the last. Your narrative gets repeated, referenced, remembered. By the time procurement runs their final review, choosing you feels inevitable. Choosing anyone else feels like the risky bet.

We begin most of our engagements with

ThoughtCred Narrative Architecture

A focused 30-day sprint to build your Narrative Canon, the strategic foundation that helps your buyers defend choosing you at the enterprise level.

How we get there: 3 deep interviews with your founders and GTM leaders. We extract. We codify. You own it forever.

3 Proprietary Frameworks

ROI Framework, Differentiation Framework, and Risk Mitigation Framework the tools your buyer uses to justify the purchase internally.

PoV Anchor Document

Your definitive point of view on the category, what you believe that competitors don't, and why it matters for enterprise buyers.

Competitive Narrative Map

How your narrative positions against alternatives — the language that makes switching to you feel like the obvious move.

Champion Language Guide

The exact phrases, rebuttals, and talking points your internal champion needs to sell you to procurement, finance, and the board.

Enterprise Personas & Buyer Journey Content Map

Who you're selling to, what they care about at each stage, and exactly what content moves them forward.


Open secret: You own all the IP

Timeline - 30 days
3 Proprietary Frameworks
PoV Anchor Document
Competitive Narrative Map
Champion Language Guide
Enterprise Personas
Buyer Journey Content Map
$10,000
Demand Samples
THEN WE DEPLOY THE NARRATIVE INTELLIGENCE AT SCALE WITH

ThoughtCred Content System

Ongoing content production aligned to your Narrative Canon, compounding your presence across the 6-18 month enterprise buying cycle.

Canon-aligned content production

Every piece of content reinforces your Narrative Canon — blogs, LinkedIn, whitepapers, case studies all speaking the same strategic language.

Enterprise buyer journey coverage

Content mapped to every stage — from first research to final procurement review. Your narrative meets buyers wherever they are.

Dedicated senior content strategist and account management

Your assigned strategist manages the entire production process, ensures brand consistency, optimizes performance, and provides strategic guidance on content direction and market positioning.

6-month minimum commitment
30 days from signature to full production launch

Series A, ($1m - $10m ARR)
20 blog posts
22 LinkedIn posts
2 white papers
8 case studies
$6,000/mo
Series B+, ($10m+ ARR)
20 blog posts
22 LinkedIn posts
2 white papers
8 case studies
Newsletter
$8,500/mo
Enterprises
Customized
Starts from
$10,000/mo
Book your Sprint

But can't we just build this ourselves?

We know what you're thinking, but most approaches are built for SMB or established categories. Enterprise AI is neither.

Reasons
In-house
Agencies & Consultants
ThoughtCred
Built for
Varies
SMB
Enterprise AI deals
Understands AI buying
Sometimes
Rarely
Yes : AI native
Time to launch
6+ months
2-4 months
30 days
Cost
$25K+/mo
$8-50K
$10K + $6-10K/mo
Narrative Canon
Rarely exists
Generic or none
AI-specific, enterprise-grade
Content System
Inconsistent
Template-driven
Canon-aligned, high-velocity
Framework ownership
Internal IP development possible
No proprietary framework creation
You own all frameworks and IP
Builds buying framework
No
No
Yes
Survives procurement
Maybe
No
Yes
What your champion gets
Nothing consistent
Taglines or blog posts
Language to defend you internally
our process

The CRED Framework™

Our proven 4-phase methodology that builds Narrative Intelligence for AI companies winning enterprise deals

C

Phase 1

Capture

Capture

Extract what makes your AI defensible at the enterprise level

We conduct 3 in-depth leadership interviews (90 minutes each) to capture your technical differentiation, category perspective, and the insights that enterprise AI buyers need to hear. This isn't generic discovery — it's strategic extraction for a category enterprises don't know how to evaluate yet.

Timeline: Days 1-15 of Month 1

R

Phase 2

Reframe

Reframe

Codify your Narrative Canon for enterprise AI champions

We architect your Narrative Canon — the buying framework, argument structure, and category framing that teaches enterprises how to evaluate AI and positions you as the answer. Your champion can now defend the AI purchase to procurement, finance, and the board.

Timeline: Days 16-30 of Month 1

E

Phase 3

Execute

Execute

Deploy content across the enterprise AI buying cycle

Using your Canon, we produce 20 blog posts, 22 LinkedIn posts, 2 whitepapers, and 8 case studies monthly — all teaching your frame, all calibrated for the enterprise touchpoints where AI deals move forward or stall.

Timeline: Ongoing monthly production

D

Phase 4

Deploy

Deploy

Compound credibility until you're the default AI choice

We optimize distribution, track enterprise engagement, and systematically expand your narrative presence. Both layers compounding until you're the AI company enterprises feel safe choosing.

Timeline: Months 6 and ongoing